STRATEGY: Pull up a seat to the train wreck.
TAG: Painfully pleasant to watch.

Copywriter: Tarik Atallah
Strategist: Bonni Dinerstein
Out of home

Product Extensions
Guilty pleasures for your guilty pleasure.

TikTok Contest
User generated content with sound clips from popular MTV shows.
The best TikTok's will be featured on MTV's page and will win tickets to the 2021 MTV Music Video Awards.